

To learn more about dataĪnalytics in the field of accounting and the benefits and uses of data visualization software see Appendices A and B, respectively. The first step in any data analytics project is to thoroughly understand the data and its current format. Need to understand the business and operations. Would like to expand the business in future years and you have been asked to provide insights and recommendations. To provide a detailed breakdown of sales, product mix, and gross profit by product line and geographic region. You have been hired as aĬonsultant to utilize Tableau data visualization software to analyze the company’s data from the first two quarters of operations and Unfortunately, Ivana lacks formal business and accounting training. Ivana’s Ice Cream, has carefully recorded basic accounting data, including sales transaction data over the company’s first two quarters Lines, ice cream cups and ice cream bars, both of which are available in vanilla or chocolate flavors.

Ivana’s Ice Cream just finished its first six months of manufacturing and selling ice cream. Information systems course an introductory managerial course or a course focusing on dataĪnalytics as a basic introduction to data visualization software. This case is intended to be utilized in an undergraduate accounting To identify key trends in the data to prepare and report that information to enhance the businessĭecision-making process. The data and data visualization software, you will be required to perform an exploratory analysis Results, and insights” (AACSB, 2013) and apply higher-order thinking. Standard A7, the case focuses on familiarization with data visualization software to “convey data,

Transaction data of a small start-up ice cream manufacturer. Tableau, you will be asked to connect to an Access data file to analyze six months of sales Software to help you gain an understanding of data and how it can be transformed into in-įormation that can enhance the decision-making process. This case emphasizes the importance of data analysis through the usage of data visualization Journal homepage: Using Tableau to visualize data and drive decision-making☆Ī School of Business, Southern Illinois University Edwardsville, Box 1104, Edwardsville, IL 62026, United States Contents lists available at ScienceDirect
